The live video program we created for DressedUndressed’s Spring / Summer 2014 presentation proves that we can be fashion obsessed and total tech geeks at the same time. Digital, distorted and edgy, just the way we like it.
One of the hottest shows at Mercedes Benz Fashion Week Tokyo-the unisex brand has been featured on Italian Vogue’s site and represented Japan for the 2012 Woolmark prize. This time, Takeshi and Emiko’s signature minimalism featured pieces flecked with black and white graphics-an image of urban crowds (think Shibuya’s famous scramble crossing).
There were also steely grey tailored short suits, oversized trenches, and leather biker jackets that morphed into skirts or corsets on guys and girls. And it all happened again for the finale in electric blue, like neon lighting up the city streets at night.
To emphasize the theme, the program created multiple versions of the models walking down the catwalk, with the audience also appearing on the fringe of the screen. The effect was like a crowd crashing into each other at rush hour. It was all done live. Don’t tell DressedUndressed, but we weren’t sure it was really going to work! Phew. Glad it did!