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RUNWAY DEBUT FOR 99 PERCENT IS-: SPIKED AND DANGEROUS AT MERCEDES BENZ FASHION WEEK TOKYO

Spiky haired guy-liner Bajowoo from Korea is one of the hottest designer’s on the Tokyo street scene since the launch of his label “99%is-” in 2012.

 

After collaborating with big guns like Comme des Garcons, George Cox and Mackintosh-the spiked heavy trenches were exclusively sold at Dover Street Market in Ginza,-the brand debuted on the 2014 S/S Mercedes Benz Fashion Week Tokyo runways.

 

Backstage before the show, the CUTEST boys with tattoos and punk-ish face piercings, that fit perfectly with the brand’s hard bondage, punk and minimalistic aesthetic, yawwwwned because it was so early, the Japanese hair meister Katsuya Kamo worked his magic, molding the models’ hair sleekly, tightly, then laminating with silver foil.

 

The black and white-centric collection was finished with shimmering silver accents as well.

The street influenced lineup, with a punky soundtrack, was just our beat.  Leather striped vests, oversized football t-shirts with embossed ”A“ motif and pleated skirts! YES-PLEASE!!