Gap’s newly launched culture project Blue Box Presents was overseen by Kunichi Nomura-Tokyo multi-man who’s in all the right places-from producing events with Bruce Weber, and to cameo roles in friends’ films Lost in Translation Sofia Coppola, and Wes Anderson’s The New Budapest Hotel.

He gathered eight Tokyo personalities who made their own personal statements mixing their clothes with Gap basics (wait, this concept sounds vaguely familiar-hello The Reality Show!), and were then captured in classical portraits by Jiro Konami.

Frankly speaking, effortless is not our thing and didn’t feel super excited about it, but to our surprise, the result of each portraits were actually uniquely different. Some of our faves were Daichi Watanabe, frontman of a Japanese rock band Black-Cat-Chelsea, Daito Manabe master of three-dimentional digital mapping, and yummy mummy model Yoshiko- one of our besties.