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99 PERCENT IS HARD CORE

After traveling around New York, London, Milan and Paris, the fashion wind is blowing into the east-TOKYO FASHION WEEK BABY!

 

Tokyo collections is really its own thing and hit or miss, there are always a few brands that strike a balance on the edge where high fashion meets edgy street style, and this season we are fortunate to welcome red hot rookie 99%is-.

 

Flash back to last season when we discovered his bold black and white patterns and cute models with silver heads courtesy of genius hair dresser Katsuya Kamo (who takes it up another level this season). The brand’s Korean born Tokyo based designer Bajowoo just graduated with a masters in fashion design and this collection showed he surely is still engaged with the hardcore punk spirit, but with a new obsession-sophistication.

 

The towering ‘A’ for anarchy sculpture shadowed the runway models strutting in a sea of biker jackets and black studs. Sleek leather, shimmering zippers embossed with the % motif, lurex knits and silk suits with original textiles were added to the stud-it-all looks. The second covetable collaboration with Mackintosh featured more original details like a leather gun-flap, rubber material, and bondage hardware.

 

“The brand’s fan surely expected for studs looks as they are pretty eye-catching, but I wanted to show a different vision with new textures”  Bajowoo told us- a showstopper with cool spiky hair and perfect punk black eye make-up. Maybe he wins for best audience too!

 

http://99percentis.com