Gaby Aghion was a fashion psychic, her brand Chloe which was established in 1952 fell into line as a pioneer of ready-to-wear, and her effortlessly chic and feminine aesthetic with a playful mind is now a universal language in the world of fashion.

The tome “Chloe Attitudes” celebrates the 60th anniversary of the brand. Launched during Paris fashion week with a cocktail at the Saint Honore flagship store hosted by our friend, the book’s legendary art director Marc Ascoli, it’s made its way to Dover Street Market Ginza accompanied with special installation of archive collections.

See the crystal embroidery, trompe-l’oeil prints and laser cut dresses by successive designers including Karl Lagerfeld, Stella McCartney and Phoebe Philo also on view at the 2012 exhibition “Chloé. Attitudes” geniously designed by Judith Clarke at the Palais de Tokio. Of course for your purchasing pleasure, the latest bags named after the alphabet theory that Madame Gaby advocated 6 decades ago- Alice, Baylee and Clea, who would you choose?

By the way, what did you think of the Chloe sponsored “Eternity Dress” performance by fashion historian Olivier Saillard and l’acctrice Tilda Swinton (ends November 24th!) at Beaux-arts de Paris? Eternity vs playful prete-a-porter. Hmmm…

Chloe Attitude launching exhibition at Dover Street Market Ginza runs until December 12.