The new prince of Japanese design Masanori Morikawa seems to be obsessed with the edginess of studs and spikes, clean cuts and sharp design. What a coincidence, so are we!
After working with Charles Anastase, Masanori established Christian Dada in 2010 and since then he’s been the hot new kid in town. Nicola Formichetti tapped him to design Lady Gaga’s costume for her 2011 post-earthquake performance at MTV’s AID JAPAN AWARD.
The dark, romantic poet is a favorite of all the mode hungry Tokyo boys and girls. He plays with art and gender, presenting ice-embedded clothes for S/S 2013, or heavenly decadent embroidery and uber platform shoes by Japanese artisan Masaya Kushino for F/W 2013 .
Leading the Tokyo street scene’s new wave, the next phase for the brand is the new flagship store. Located in the tiny back streets of chaotic Harajuku, the concrete space houses the latest collection, archives, and an exclusive lineup of simple but rock flavored t-shirts.
Um, what else did we have to tell you about the store? Just that there is an oh-my-God beautiful shop boy, Taiga. The 18 y.o. it-boy originally was a huge fan of Christian Dada and now he’s won the golden ticket and joined the team. Taiga makes us purrrrr purrrr!